Vol. 2 No. 1 (2026): Interdisciplinary Journal of Pedagogy and Research in Media Technology

Articles

• The impact of whatsapp marketing on brand loyalty and sales conversion: Roles of customer engagement, chatbots, and real-time communication

  Surjadeep Dutta   Arunava Mookherjee   Tisha Biswas   Anindita Sinha  

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  DOI: 10.64268/inspire.v2i1.109

  Abstract views: 0

  DOI: https://doi.org/10.64268/inspire.v2i1.109